Guest Articles

Guest Articles
Information Sites Some sites have a single goal: to sell product. Every page on the site is devoted to product descriptions or copy designed to move a visitor toward a purchase. In these cases, where the predominant call to action is \"buy the product,\" articles could hurt sales by diverting visitor attention away from the products. Therefore, you will find only material written by Karon on her site. Guest Articles: Good for Some, Bad for Others Publishing Guest Articles as a Strategy Publishing Guest Articles as a Strategy Information Sites Guest Articles: Good for Some, Bad for Others - Increased Web site revenue. Publishing others? work can generate more revenue for your own site. For example, when I publish a third-party article, elsewhere on the page I include one or more of the following: AdSense; an advertisement for my own products; a newsletter sign-up box; or a relevant affiliate link. That way, every path off the page satisfies one of my own goals (direct ad revenue, new newsletter subscriber, or product sales lead). Guest Articles: Good for Some, Bad for Others